Mohawk Industries Segmentation Marketing Specialist - Digital in CALHOUN, Georgia


The Segmentation Marketing Specialist - Digital serves as the strategic implementation specialist and project manager for key digital segment projects, including website personalization, optimization of segment landing pages on and ensuring seamless marketing integration into Mohawk 360 for lead-gen and sales enablement.


  • Collects and analyzes marketing campaign data and evaluate the overall performance of channels, assets, conversions, leads, pipeline and revenue impact.

  • Conducts market research to analyze competitors, determine brand perceptions, evaluate market penetration, and understand customer needs

  • Supports vision for customer marketing, introducing robust approaches for measurement, test strategy, and segmentation with the goal to strengthen demand generation, conversion, and loyalty.

  • Presents data driven recommendations and strategies to team members and management based on research findings, trends, and your knowledge of the data available.

  • Analyzes marketing metrics to identify cause-affect relationships between marketing actions and financial outcomes to increase profitability

  • Recommends changes to current product development procedures based on market research and new trends

  • Develops and implements segmentation logic that sends the right communication, at the right time, based on customer behavior, actions, and journey stage; manage email calendar, build emails as required and run A/B testing.

  • Collaborates with Sales Operations team to improve data quality, reporting, and segmentation


  • Bachelor’s degree in Marketing, Finance, Statistics, Business Analytics, or related field 3+ years of related experience

  • Previous experience using a marketing automation platform

  • Appetite for innovative technology, fast-changing business environment and data-driven decision making

  • Experience with Google Analytics, Adobe Analytics, and HubSpot is preferred


  • Strong analytical skills with the ability to think creatively and strategically

  • Strong attention to detail to drive flawless execution and manage multiple workstreams.

  • Excellent verbal and written communication, negation, and presentation skills

  • Ability to work effectively with multiple partners across the organization

  • Ability to handle multiple initiatives and conflicting priorities, meet deadlines, and drive results

  • A team player, able to earn the confidence of others

  • Ability to multi-task effectively and adapt to quickly changing priorities

  • Action-oriented, results-focused and metrics-driven

  • High organizational and time-management skills

  • Excellent written, oral, and interpersonal communication skills; strong negotiation skills.

  • Validated problem solving and decision-making skills.

About Mohawk

Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, wood, stone and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include American Olean, Daltile, Durkan, IVC , Karastan, Marazzi, Mohawk, Mohawk Home, Pergo, and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, Europe, India, Malaysia, Mexico, New Zealand, Russia and the United States.

Job ID 2018-40057

FLSA Status Exempt

Company MOHAWK

Job Group Marketing